Hey, Credit Heroes.
Today we are talking with Ryan Helms, the Co-Founder of the Podcast Copywriter app Melville and the CEO of Legacy Podcasting.
Ryan is a Content Marketing Expert, and I'm going to ask him how you can create content that generates leads and drives revenue for your business!
Our most successful Credit Heroes, the ones who make millions of dollars, all have one thing in common. They create a ton of content!
That's how they build trust and get leads.
I create a lot of content too, and Ryan's company, Legacy Podcasting, helps us produce that content, including this podcast.
Ryan is in the business of creating content, and he's also a content creator. So he understands exactly how and why content marketing can drive revenue for your business, no matter the size.
If you're interested in starting a podcast or a Youtube Channel, YOU NEED TO HEAR THIS!
If you want to learn more about content marketing, YOU NEED TO HEAR THIS!
So grab a pen and paper because you're gonna wanna take notes!
Here are a few of the highlights…
What is content marketing?
Yeah, good question. Because that's kind of the baseline foundation for all of this, content marketing is, simply put, there's probably a hundred definitions for it, but I view it as creating content, whether it be audio, video, or social media, with the goal of getting awareness for something. It could be a product, service, business, whatever it is. So create content, get awareness for something.
How did you become an expert at content marketing? Did you go to business school, film school, or were you self-taught?
No, no, I did not go to school for this. I kind of stumbled into it. I was working in the corporate world doing supply chain and logistics for a big chemical company. I started a podcast of my own in 2016, and from there, the rest is history. I became a practitioner of creating content, eventually started the agency, and have been doing that for four years.
What service does your company, Legacy Podcasting, provide?
At its core, we do content marketing for businesses. One thing that we do a little bit differently is we do something we call content funnels. It's a more strategic way to think about how you produce content. So it's not just "let's pump out as much content on the internet as we can." Like, there's a lot of people that do that, and it's kind of like that's the shotgun approach. That's the "let's just shoot as much as we can and hope that we hit something," right?
We want to be more thoughtful and methodic about how we create content. We want to create content that we know people are searching for. And we also wanna put content where we know our audience is. So you have to step back.
You have to evaluate your business. Maybe the audience is on LinkedIn, somebody else's, maybe it's Instagram. You have to evaluate where your market is. And that's part of what we do from a strategic standpoint. Outside of just producing content,
What are some of the companies you work with, and what kinds of content do you help them create?
Well, you're one of them. So, companies like yours, right? So all different verticals, like, you're a SaaS company at the core. We work with people like you. We've got, you know, companies that are doing a billion plus in revenue annually that are massive companies. We've got small coaching clients that are like one-person shops. You know, everything in between.
We work because if you do content marketing right, it's agnostic to your industry or your niche. The same fundamentals apply to that billion-dollar annual revenue company as they do to that solo coach or creator. The same fundamentals apply. They're just different scales and different levels to the game.
What results have you driven for other companies? We could talk about what you've done for us because you do all these things for me. I'm everywhere, and that's all thanks to you.
When you think of results, there are really two ways to think about it from content marketing. And I think this is really important for anyone getting interested in starting to create content for their business. You have to understand why you're doing it.
Oftentimes people think, "I want a million Instagram followers," or "I want like a hundred thousand YouTube subscribers." But I always say, "is that what you really want? Is that specific thing what's gonna move the needle the most?"
So there are really two goals. You have relationships. That's one type of goal. And then you have the metrics, right? The vanity. The million downloads. The hundred, thousand, million subscribers. And you have to really ask yourself, "what is that goal that you want?" So we have some clients, the goal is pure relationships. We're helping them start conversations with people that would be great for their business.
And we can kind of talk about this a little bit more as we get into this conversation. Like, how might someone in the credit repair business leverage content?
So there's the relationships piece, and there's a pure growth piece. I think you guys when you started with us. The podcast was brand new on YouTube. I think you guys were at like 2,500 subscribers or something like that. Now, maybe two years later, we're at like 35,000 or something like that in a pretty niche environment.
So these are all things that are really important for somebody just starting out because if you say, "I have 35,000 YouTube subscribers," somebody might say, "well, Mr. Beast has like a hundred million, big deal." Right? But you have to understand that. It's like, that's fantastic. But if you're a business and you're doing this to grow your business, you don't need a million subscribers for it to be very successful and impactful in your business. I don't know. I guess I would ask you, Daniel, do you think going from 2,500 subscribers on YouTube to 35,000 has been beneficial to your business?
Absolutely. It's bringing us lots of customers. It's been amazing.
Yeah, absolutely. And we've got another client. When we started working with them back in May, they had 30,000 subscribers on their YouTube channel. They have a coaching business and, an info product, a course business. And they do no paid marketing at all. All YouTube. All organic.
So they do long-form YouTube and then YouTube shorts, which are like the highlights, the 60-second clips, they do about 4 million, or they're on a pace to do about 4 million in revenue. A three-person operation, all from organic YouTube, literally creating a video on a topic, someone clicking the link in the description and buying the product or service. So like, you don't need a million people to have a really impactful, both from the help you give people and also impactful on your bank account. You don't need a big audience for that to happen.
Our audience is made up of people who are starting or running a Credit Repair business. Why specifically should they consider podcasting and content creation as their marketing strategy?
To help me best answer that, are these credit repair businesses, are their customers geographically constrained? Meaning are they servicing a local population?
That's how they generally start.
Cool. So if I was servicing a specific region, there are different things you could do.
So if you say, "I wanna create content." What does that mean? I could start a podcast. I could start a YouTube channel. I could start doing TikTok. I could write a blog. I could start a newsletter. There's a lot of things that I could do. The right question is, what should I be doing?
Knowing that that is my criteria, and honestly, what I believe is the best in that situation, knowing that my goal is to grow my credit repair business, that is what I want to happen. I don't necessarily care if I get a million downloads or have a million followers. If that happens, awesome, fantastic. But, the metric is: is my business growing as a result of me creating more content? And if that's what I'm looking to do, I would start a podcast.
I wouldn't worry about it being the biggest podcast in the world. I would worry about sitting down with people in my community that could create a network, that could create relationships that could lead to more business and more clients for me because they say your network is your net worth. And starting a local base podcast is absolutely fantastic for that. It can work for a credit repair business. It can work for any type of business.
A great example I'll give you is one client that we're working on right now, just to kind of illustrate how this can happen for a somewhat obscure business. So we've got this client that we're starting out with. They do commercial lighting for universities and downtowns of cities and stuff like that. They come in and put in LED lighting all throughout the city and throughout the university, so they can change the colors, and it's connected to the internet and stuff like that.
So when we sat down with them, the show that we're crafting for them says the guy was somewhat interested in education. The guy, I mean the CEO, who will be the host. But we can't just create something about residential or commercial lighting because who wants to listen to that? That sounds boring. So then we said, who is your customer? Well, their biggest customer from a contract standpoint is universities. So the show that we're crafting for them is around the future of higher education. And he's actually going to interview deans and directors of operations within universities and use the podcast as a tool to initiate a conversation.
He's not trying to pitch them or sell them during an interview, but it opens that door, and it starts that conversation with those people that would've been really hard for him to get in front of otherwise. So that's one example of how you can craft a show to serve a purpose that both provide interesting content and also serves your business as well. So now he's gonna have all these great contacts and relationships with people, and they're gonna become aware of what he's doing and how he can serve them just through the nature of the natural conversation that'll happen either before the interview starts or when it ends.
A lot of our most successful credit heroes post on social media at least three times a day. How would that fit in with this scenario?
Here's the big advice that I give around this. You wanna pick your platform, especially if you don't have a team. Daniel, you've got us, right? So you can be everywhere, right? But if you don't have a company like us, or you don't have an internal team to do this for you, you don't want to overload yourself. Cuz what happens, and I've seen it a hundred times, if you try to do everything, you'll do everything for about two or three months, and then you end up doing nothing because you get overloaded and burned out, right?
So I'm a huge fan of starting small and scaling up over time. If you wanted to do this podcast, fantastic, do that. And if you want to continue to post these tips, you can do that. But pick your platform. Is it Instagram? Is it TikTok? Is it Twitter? Is it LinkedIn? Is it your personal Facebook? And just commit to doing it on one platform. Just one.
Because if you try to be everywhere and you're spending two hours a day posting these credit tips, eventually, the chances that you get burnt out are high. So, that's what I would say. Keep doing it. Absolutely. But pick your poison, so to speak. Right? Figure out where you wanna post.
That was just the beginning of the interview!
Ryan went on to share so much incredible knowledge.
He listed the biggest mistakes to avoid when creating content or starting a Podcast. He explained how you can start a Podcast for only $80 and how to stand out despite the amount of content being created every day!
And most importantly, why forming a habit of content creation is the key to success, not the number of views, likes, or subscribers.
You have to listen to the entire interview, take notes, and start creating!
So, go check out the full episode on YouTube to learn how you can create content that generates leads and drives revenue for your business!
Also, for more information about Ryan, be sure to check out his Youtube Channel @RyanHelms and his Podcast Content Funnels on Apple Podcasts to learn a ton more about content creation and content marketing.
I'll end by saying…
If you don't already have a Credit Repair Cloud account, check it out. It's the software that most Credit Repair businesses in America run on. Just sign up for a 30-Day Free Trial at CreditRepairCloud.com/freetrial
And if you'd like to change lives and grow your own credit repair business, check out our Credit Hero Challenge!
It's an amazing program, and we've got another challenge starting in a few days, so grab your spot right now at CreditHeroChallenge.com!
Until next time, remember…
You don't need money, fancy equipment, or a team of people to create content that generates leads and drives revenue for your business!
Just keep making content and keep changing lives!