Welcome back, Credit Heroes! Our guest has a ton of experience in the credit repair industry. So much so, his tips will blow you away no matter what stage your business is currently at.
Please help me welcome this week's Credit Hero - Bruce Politano!
Bruce started his first credit repair business back in 2012. He grew it from nothing and eventually sold it so he could move into student loan relief. But he had such a passion for credit repair, he simply couldn't stay away.
So he did what any entrepreneurial soul does at that point - started yet again from scratch!
One of the key topics Bruce will be sharing his thoughts on today is outsourcing. He's going to tell you all about how it's going to help you scale your business.
But that's not all! Bruce will share lots of tips on affiliate marketing and company processes, which will help you overcome all sorts of challenges in the early stages of running a credit repair business.
Before starting his first credit repair business, Bruce was working at a debt relief company, helping people get out of their unsecured debt obligations. It was also where he first learned about credit repair because it was one of the services they provided for their clients.
Unfortunately, even though the company was doing well, Bruce decided to leave as soon as the company turned greedy. He couldn't bear to be part of an organization that was willingly taking advantage of their clients.
The thing he loves about the job was he got to help change people's lives. Once that was no longer the case, Bruce decided to try his luck starting his own business.
He knew many real estate agents, so he naturally used affiliate relationships to get a bunch of clients. And to this day, Bruce never spent a penny on advertising.
Bruce developed his affiliate network strategy by placing loan officers at the very center of it.
"At the end of the day, the loan officer is the one that's looking at the credit and saying no." - Bruce Politano
The approach he used to find affiliates was very straightforward. He'd simply walk into a real estate office, introduce himself, tell them about what he's doing, and explain how it could help their business.
Affiliate referrals are usually not that difficult to pitch. They are the very definition of a win-win situation.
Mortgage professionals have lots of clients who are being denied a service do to their poor credit. If they become an affiliate and refer the client to you, you can improve their score. And once you're referring that same client back to your affiliates, you've set up a pipeline, beneficial for everyone involved.
You're teaming up to change lives!
According to Bruce, the best way to make a pitch is to offer free credit repair for the first two clients they send your way. That way, you can show how serious you are about the arrangement and let the quality of your work do the rest.
If you've never heard of outsourcing before, you really need to dive into this episode. Bruce is a real expert on the subject and has proven just how valuable it can be for growing your business.
His latest business is all about helping other credit repair companies become more efficient through outsourcing. Today, 60 businesses rely on Bruce and his team to handle their dispute processes.
What makes this arrangement both simple and efficient is that over 95% of these businesses are using Credit Repair Cloud. The handover is seamless, and the results speak for themselves.
The biggest value Bruce provides to credit repair owners is he makes it possible for them to focus on the things they're good at. Since they're not worried about mailing letters, or other tedious aspects of credit repair, they have a lot more time to go out there, meet new people and get new clients.
"You should be going to networking events, not the post office." - Bruce Politano
This is a question each business owner has to answer for themselves. However, based on his vast experience in the industry, Bruce believes you have every reason to start right away.
So far, Bruce has worked with numerous companies that are just starting out. Getting started is never easy, but the most prominent issue is people get easily discouraged.
And the most important thing is to never give up. Sure, you're going to see obstacles you never saw coming - and that's OK! That's just a part of the process.
If things aren't working, that's not a reason to quit. It's a reason to keep trying until you figure out the thing that works for you.
"What works for one person isn't going to work for every person... Find what works for you and run with it." - Bruce Politano
The most challenging period for credit repair business owners is getting to your first 100 clients. So during this critical time, make sure you're using all the help you can get.
If you're struggling to get your credit repair business going, I suggest you check our Credit Hero Challenge. We will guide you and hold your hand while you launch and scale your credit repair business.
If you have any questions, leave a comment and let me know! I'd love to connect.
Until next week - keep changing lives!