With just over three years of using Credit Repair Cloud, Jeff Rubens has helped more than 1,000 clients with Lightning Credit Solutions and achieved more than a million dollars in revenue by focusing on what he considers the key ingredients to a successful credit repair business:
Learn how Jeff and his team applied these philosophies to grow Lightning Credit Solutions to the reach their current level of success.
When Lightning Credit Solutions first started, Jeff ran into his fair share of trials and tribulations which forced him and his team to rethink and refine their strategy. When reflecting on his growing pains, these four behaviors are what helped him achieve his Credit Repaid Cloud Millionaire Club status.
Before Jeff owned his own credit repair business, he worked for a larger, nationally known credit repair company. In that role, Jeff found himself frustrated by the lack of passion and service his company offered to their clients. Specifically, he was concerned about the number of customer service calls left unanswered or to which there was no response.
Jeff started his credit repair business with the belief that customers deserve better service than what existing companies offered.
Every minute counts for credit repair clients. And, every day that a derogatory mark or error is left on their credit report, they go without the ability to:
The stress and hardship that transpire from poor credit scores can actually lead to PTSD.
Those real-life consequences aren’t taken lightly by Jeff. Any successful credit repair specialist will find, they must be passionate about helping their clients overcome financial obstacles over any other aspect of the business. That means responding to every single client call with urgency.
There are numerous data points that back up the importance of customer service for a successful business, from a financial standpoint, too. Most notably, there is a direct correlation between customer satisfaction and increased profits.
Here are three good reasons to give incredible customer service to your credit repair clients:
Customer service makes it easier to grow a business with a steady (and happy) client base, and also makes a business more profitable.
The sales pitch is a core component as you secure leads for your growing credit repair business. Your sales pitch should:
As Jeff and his team found, adding a special twist can improve your conversion rate, too. Consider the following:
Apart from needing credit repair, do you know the specific reasons that brought your client to you? Credit repair is a complex industry that affects people in different ways. Poor credit can translate into:
And what got your clients into their current position will vary as well:
Every client you work with will have a different story, your sales pitch or outgoing marketing efforts should be agile enough to cover each of these bases. By understanding the crux of your client’s needs, you can help serve them and relate to them better.
Start with the initial contact and remain consistent throughout the entire client lifecycle. It’s imperative to set clear expectations with your clients at every step in the customer journey.
Credit repair can be a time-consuming process that requires multiple iterations of dispute letters to credit bureaus and creditors. After each call or meeting, summarize what was agreed and discussed. This practice eliminates confusion or false expectations that can lead to a dissatisfied client.
For Jeff, one of the unique value propositions that demonstrates his team’s emphasis on customer service is the Simple Audit credit analysis feature provided by Credit Repair Cloud. Simple Audit gives clients an overview of negative items on their credit reports to address within seconds of uploading their credit report to the software
Jeff says, “We offer the credit analysis as a complimentary add-on to our clients, and it’s become a component of our selling technique. People are always impressed they are going to get that.”
Because the Simple Audit feature is unique to the credit repair software Jeff uses, he’s able to convert more leads than his competitors.
One of the most common questions our millionaire’s club inductees ask is how to scale their business. That’s because many credit specialists don’t realize how large the need for credit repair is before they dive into the industry.
In order to scale a business one must consider the following:
If acquiring clients is the primary issue, Credit Repair Cloud offers several resources:
Jeff’s story is one of many. Continue to seek advice from experts who understand the industry. Many credit repair specialists are happy to share their experience to help you get started.
Scaling will look different for every credit repair business. When in doubt, ask for guidance.
As Jeff and his team discovered, automation is the key to pulling the entire business process together, from customer service to scaling.
Introducing automation to business helps improve several areas of operation:
The definition of automation is taking a manual task and using software to recreate the steps. Automation also removes the possibility for human error, which can be a time-consuming and expensive burden for a new organization to deal with.
With automation, a credit repair specialist can take redundant processes like sending dispute letters to creditors or credit bureaus and reproduce them with a click of a button using credit repair software. Through automation, manual effort is reduced, human error is decreased, and clients receive the service they need with fewer hiccups.
Automation also improves productivity for entrepreneurs and their team:
According to Jeff, “Saving time is a huge challenge in this industry. Everything that takes time eats into sales, eats into productivity, eats into the time we can be helping our clients,” which makes automation critical for success.
With business process automation, you can develop a standard level of operation when it comes to customer service. Automation makes it so that any time a customer calls in, they can expect:
Lightning Credit Solutions uses credit repair software to implement automation and adjust the way they historically worked throughout the day. With CRC they are able to:
By improving business processes, your organization will waste less time and resources. Further, you’ll improve the ability to make data-driven decisions, which promotes increased revenue.
Jeff and his team couldn’t have achieved the level of success they’re currently enjoying if it wasn’t for the features, automation and education that Credit Repair Cloud’s technology provided for them.
The credit repair software (and support) from Credit Repair Cloud is available to anyone who has interest, passion, and hunger to succeed. If you’re ready to see what it means to be a credit hero, check out our live web training.
Learn how simple it is to start your own credit repair business, and how you can grow and scale your business to become a million dollar organization.